Fast food chain McDonald's has said it will remove an advertising hoarding promoting its McCrispy burger after it was pointed out that the sign was placed directly opposite Penmount Crematorium in Cornwall. The sign, which has caused hilarity among passing motorists on the A39, has been described as tasteless by some people who fear it may upset grieving families.
While some people have found the coincidence of the sign's placement amusing, others have criticized the insensitivity of the placement, particularly those who have recently lost a loved one and are visiting the crematorium. One woman, whose mother-in-law was cremated at Penmount Crematorium last year, stated that while she could see the humor in the sign's placement, it is tasteless and could upset people who are grieving.
The sign is situated on a bus stop directly opposite the crematorium sign, making it impossible to ignore for those visiting the area. It has been pointed out that some people might find the sign's placement insensitive, particularly those who are visiting the crematorium to mourn a loved one.
When CornwallLive asked people for their thoughts on the sign, one person commented that the humor of the situation would depend on how recently the person had visited the crematorium. However, the sign has largely been met with amusement, with many people taking to social media to share their thoughts on the matter.
In light of the concerns raised, McDonald's has stated that it will remove the sign from its current location. While the fast food giant may have intended the sign to be a humorous way to advertise its new burger, the placement has clearly struck a nerve with some people. It is important for companies to consider the impact of their advertising, particularly when it may be seen as insensitive or tasteless. By removing the sign, McDonald's has shown that it is willing to listen to the concerns of its customers and take action to address them.